Viral Marketing Is Powerful

This Youtube video is a viral marketing campaign for Lenovo laptops. The guerrilla tactics employed mean that the product is marketed via a “word of mouth” tactic, and users actively promote the brand by forwarding links to the video.

This example works because:

1. It is not overtly advertising the brand
2. It is fun to watch
3. It is easy to forward- due to the format that they have chosen to use (Youtube).

Youtube has a ranking section on their site (which is basically redundant). In order to browse popular videos, users generally utilise the view counter. This is a very imprecise method for ranking, which can be manipulated by the video maker. But it’s what we have right now. For instance, this month’s favourite video has 16,839 views (at the time of publishing this article).

Contact Web-Writer for information on starting your own viral social media campaign today!